It’s 2009 and “It’s business as usual but doing business differently”. You’re probably asking yourself what in the heck am I talking about? And since I know that you read the paper at least now and then and I’ll bet catch an occasional 10:00 PM newscast, you obviously know commercial real estate is suffering. Now, although I hardly want you to operate with your head stuck in the sand you MUST do the following in order to have a thriving 2009:

1. Avoid the media – go on a media diet. Beginning today stop reading the newspaper, stop listening to the news. It is wasting too much valuable energy that you should be using to generate business in the New Year. Always remember doom and gloom sells best, therefore, the media is going to print as much of it as they can in order to boost sales.

   You need not worry about not keeping abreast of current news-just be extremely selective about what you are taking in (and by the way avoid conversations with your peers that have a negative tone to them, these are hazardous to your health.)

2. See the people; see the property. It’s time to get back to basics. Let’s face it…this is a relationship business. You cannot improve the quality and quantity of your relationships by sitting at your desk. Make it a goal to visit with at least 3 people who can enhance your business each week.

   See the property always! How can you expect to be involved in commercial real estate and not be completely aware of every property in your farm area? It amazes me the number of commercial real estate professionals who make prospecting phone calls and have never seen the property; it’s evident to the client/potential client when this occurs – you’re not fooling anybody. Drive the market twice a week for at least two hours.

3. Take Action – Always. This one is simple – take action, always. The primary distinction that separates the super successful from everyone else is that they take more action steps every single day. Start today by adding 5 action steps daily.

That’s it! 3 things you must do starting today. If you make these changes, it is likely you can double your income in 2009. Just try!

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