Do you use Calling as a Marketing Strategy? Many of you know I am not a huge fan of cold calling. I have had newsletter readers opt out every time I say something that doesn’t support cold calling. In fact, I get hate mail about it! But…I love warm calling. I like to make them and I continuously encourage my clients to regularly do the same. Below are my 5 steps for successful warm calling. Have fun and if you drum up some business be sure to let me know!

CREATE YOUR IDEAL CLIENT PROFILE
Who do you enjoy working with?
Where are they located?
What business are they in?
What size? How many employees?
Get the idea?

NOW THAT YOU KNOW WHO YOUR IDEAL CLIENT IS, WHERE DO YOU FIND THEM
This one’s easy
Look in your personal database
Company database
Past clients
Referrals
Association members
Friends
LinkedIn
Facebook
Twitter

WHAT DO YOU SAY
Say you’re calling to check in and see what’s new
Ask how business is
Share a recent success
Offer to collect relevant information
Anything that allows you to connect in a warm and friendly manner

MAKE IT A ROUTINE
Block time each day or week
Avoid Interruptions
Have a goal (10 calls a day)
Be organized and write a list
Just do it
If you don’t call, your competition will

HAVE A FOLLOW-UP SYSTEM
Decide how many calls you’ll make to a single contact
How often
What you’ll do to stay in contact between calls – email, snail mail, newsletter and etc…

OK, no excuses, get going!

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