I love September because it feels like it’s a new beginning. I suppose it goes back to my school days when the day after labor day we would all be so excited to pile into school and begin the new school year (I was one of those who always loved school). Everything would be so new – new school clothes, new school supplies, possibly even a new friend or two. And the most important part, a new chance for A’s. With the slate wiped clean each year anything was possible.

It’s a good time to access what’s possible for you. Therefore, September is a great time to assess your business. Where are you verses where you’d like to be. So I thought I’d include this simple 12 Question Assessment (previously only available to my clients). Just answer each question honestly (you’re the only one who knows your answers) and then create a game plan.

Assessing Your Commercial Real Estate Business? – 12 Key Questions

Read through each of the following statements and on a level of 1-5 (5 being the highest); rank your level of agreement with the statements.

1. I have a 1, 3, and 5-year vision with clearly written goals that are compelling and exciting to look at each morning that motivates me.

2. I have a clear, concise and intriguing description for my business that motivates potential clients to want to ask me more questions.

3. I have a step-by-step system for converting more prospects into exclusive clients.

4. I am using at least three (3) different lead generation strategies consistently.

5. Each year I map out a simple and effective marketing strategy to follow that results in new clients.

6. I have clearly identified the challenges, weaknesses, and strengths of my business and I have a plan for dealing with them.

7. I have a team in place that supports the growth of my business.

8. I am aware of what obstacles might be getting in the way of achieving these results.

9. I know what kinds of new skills and abilities I will need to acquire in order to achieve my desired results.

10. I have a clear understanding of which tasks I am excited to perform and which ones should be delegated.

11. I have a step-by-step system for keeping my pipeline full.

12. I effortlessly follow up with each potential client every 90 days without feeling overwhelmed and dropping the ball.

Add up your total score (60 is the highest) and see below.

50-60
Congratulations, you know where your business is going and will get there!

40-49
OK, you’re headed in the right direction; a few tweaks are required to guarantee success.

39 and below
Things are very fuzzy where your business is concerned, more work is needed.

I wish you every success as you travel the road to building the perfect commercial real estate business!

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