Let’s face it, depending on where you live and work, which area you specialize in and what your current thought process is — some of you are having a tough time. On the other hand, some of us are experiencing a surge in our business like we’ve never seen before and have more business than ever. The difference between the two groups is really just a ‘mindset’ issue that I won’t get into today but suffice it to say that one factor (in this case ‘mindset’) is enough to cause the disparity. Remember the old saying, “If you think you can do a thing or think you can’t do a thing, you’re right.” By Henry Ford? It’s my experience through observation that he’s 100% correct. So what’s a commercial real estate professional to do? Choose one, two, or all three ways I outline below to beat your competition: Use Social Media – LinkedIn, Facebook and Twitter Yes, there is a place for business growth via social media – if you are in the dark with this – it is worth a trip to your library or bookstore as a means to get informed. You can expect a few newsletter articles in the future on these specific mediums. Be Bold, Be Different, Brand Yourself Be clear on what you bring to the table and get the message out there! What is your USP – Unique Selling Proposition? Why is the service you’re offering better? What makes you memorable? Value Proposition – For example: What money will be made or saved by using you and your service? This is a great spot to have testimonials because they often times answer this for you. For example – have you ever completed a transaction in record time? Saved a client time or money? Put some thought in here. Irresistible Offer – First ask yourself what your clients will find irresistible? For example do you have access to a prospect database that others don’t? Is cold calling your gift? What? Let the prospect visualize what working with you will be like and why it’s different then working with Bill Smith down the street. Dare to Stay in Touch With Your Target Market Weekly This does not require an explanation – market weekly to your target market – you will stand out if you market weekly because 99% of your competition won’t! At the very least choose one and when you experience some success with it move on to another. Good luck!

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