Summary:  Cloud computing is the latest and greatest expansion to hit the IT market.  Although cloud computing has many advantages, this article briefly discusses three of them: Automation, mobility, and cost effectiveness.

What is Cloud Computing?

By Cindy Spivack

In any business, employees need the appropriate hardware and software to do their jobs.  Initially, this means purchasing computers and software licenses for each employee and with each additional new hire comes the additional expense of purchasing software or licenses.  With cloud computing, the landscape of business software applications is quickly changing.

“The Cloud”

Even though it has been an evolving technology for the last decade or so, the latest buzz in the IT community is “cloud computing”.  The cloud is a metaphorical reference to the internet and, in the simplest terms, cloud computing services deliver hosted services, such as e-mail, document applications, and many other applications, via World Wide Web.  This is attractive to organizations for many reasons; one of them being that the software needed to conduct everyday business does not need to be stored on an individual PC or company network.

Cloud Computing can be as easy as uploading documents to an online application such as dropbox.com. This way you don’t clog up your own desktop and you can access your files from anywhere! Google docs is another form of Cloud Computing. If you upload your docs to Google.com/docs you and your business peers can access them from any computer! Amazing and convenient.

Benefits of Cloud Computing

According to businesses that have used the service, the advantages to cloud computing are many.

• Automation.  Since cloud computing services are managed by the cloud server, no longer is it up to IT personnel to keep software updated.
• Mobility. Cloud computing incorporates flexible methods of doing business since needed business applications can be accessed from anywhere there is an internet connection.
• Cost effectiveness.  Since you only pay for what you use – much like electricity – cloud computing has proved to be a money-saving innovation.

Cloud computing technology is advancing at a rapid pace to improve the efficiency of business by putting within arm’s reach the software applications that are needed most.

THE SECRET TO GETTING YOUR EMAILS READ!

Hopefully you read the email that I sent you yesterday – apparently a lot of people are jazzed about Bootcamp 2012 Chicago! But truthfully, even more were intrigued by “The 7 Golden Keys of Today’s Top Producers” and asked me to share some more of the “good stuff”.

So, here goes…there’s so much I could write about and it was hard to come up with just one thing that could make a big difference, but I did. Would you like to know the secret to getting your emails read? Of course you would, who wouldn’t! Keep reading…

Getting your emails read is actually really easy, use a KILLER subject line (scroll down for 18 examples you can use).

Why does the subject line matter?

If you have a dull insignificant subject line, why bother. After all, you need to find a way to allow your message to stand out amongst all of the hundreds that arrive each day – mostly junk by the way.

The subject line is the determining factor of whether an email is opened and read or whether it is simply deleted unopened and unread. You must always consider the importance of your subject line when you send an email.

Often times the subject line of a marketing email is just thrown in at the last minute without much thought being given to it but that is a big mistake.  But no worries below are 18 examples for you to use.

18 Sample Email Subject Lines:

1.”For Office Building Owners This Works Like Crazy”

2.”Why Your Marketing Efforts Won’t Produce Results”

3.”How To Survive The CRE Downturn”

4.”This Leasing Tip Is Almost Too Easy”

5.”The Biggest Mistake Shopping Center Users Make”

6.”Do You Make This Mistake With Your Property?”

7.”The Real Secret To Selling a Commercial Property”

8.”The Fastest Way to Produce Results”

9.”Get Your Leasing Questions Answered”

10.”Here’s An Example Of What Works For Most Property Owners”

11.”Something Every Office Tenant Needs To Know”

12.”Here’s A Short-Cut For Effective Marketing”

13.”How I Sold/Leased XXX in 60-Days”

14.”Here Is Your Leasing Checklist”

15.”The Best Way I Know To Get More Deals Closed”

16.”About Your Biggest Asset – Your Commercial Real Estate”

17.”A Great Commercial Real Estate Resource I Just Found”

18.”This Ruins Most Deals”

What should you do now? Run, don’t walk to your computer and get going on that great email you intend to send today…what are you waiting for? It could be that you are about to land your next great client…

At Bootcamp 2011 Chicago we will spend a chunk of time going over the A-Z checklist we developed last year for writing effective email that get read and are designed to generate leads (and leads convert to sales – right?)

So join us for Bootcamp 2011 Chicago – Registration opens tomorrow, Friday May 6. WE have limited capacity, don’t miss out. An email will be sent to you tomorrow.

PS: I like to have fun so that means you can plan on not only learning but also having a good time as well laughing a bit along the way.

PSS: You will leave with a BIG, FAT BINDER filled with lots and lots of valuable information that truthfully you cannot afford to be without!

Go to: www.Bootcamp2011Chicago.com for details

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