One of the questions I am frequently asked is, “What’s the easiest way to get a new client fast?” While there is no single BIG secret there are a handful of strategies that, when implemented, can produce a new client fast. These strategies are not new but they work every time. They are: Host a […]
It’s 7:00 in the morning and it’s freezing outside, but I’m at my Wisconsin lake house and the view is beautiful. As I gaze out the window all I see is white; even the lake has a white cast to it because it’s frozen. For a split second I wish I had my ice skates […]
Happy New Year! There is so much opportunity facing us in 2008 and what will distinguish you as a winner will be your belief in this. With all of the “recession” talk floating around the press these days it is imperative you put on your blinders (within reason of course) and forge forward — you […]
Finally, Part 3 of this marketing series – and I’m thrilled that you are all enjoying the marketing weapons so much! For anyone who needs to review the first 19 marketing weapons, Part 1 is at http://www.cindyspivack.com/blog/?p=38 and Part 2 is at http://www.cindyspivack.com/blog/?p=40. REMEMBER, it’s a jungle out there. You are all surrounded by the enemy […]
This is the first time I’ve written an article with the strategies in 3 parts over the course of several weeks. I hope all of you enjoyed part 1 and had an opportunity to implement at least one marketing action step over the last few weeks. Did you know if you really want to grow […]
It’s a jungle out there. You are all surrounded by the enemy vying for the same bounty. The enemy is trying to steal your business or better yet, make sure no new business comes your way. These enemies are disguised as other real estate professionals, the very ones who greet you at conventions with a […]
Every email you send is a point of customer contact. The emails you send deserve the same attention and professionalism you give to an expensive brochure. Remember, you are presenting yourself and your business every time you send an email. Every email offers clients another opportunity to judge your competence and professionalism. Points to remember: […]
The 6 Deadly Mistakes Are Working Without: 1. a qualified prospect. 2. having a signed exclusive agreement. 3. clear boundaries. 4. a strategic expansion plan. 5. knowing where the client’s competition is located. 6. LISTENING TO THE CLIENT. Your real estate business will run more smoothly if you follow the 6 strategies below for effective […]
Did you know… Not having time for prospecting is called “ADVOIDANCE”. Your value as a sales professional is related to what you ask, not what you tell. The person asking the questions is the one in control. Talk 30%, listen 70%. Follow this 7-step selling process and you’ll win every time! 1. Create bonding and […]
We all know this seasonal time of year has many businesses winding down for the holidays, but that’s no reason to stop working on your business. It may seem like some of the following tasks are pretty mundane, unimportant, and don’t center around making money, but they are a necessary part of doing business, and […]
