SOCIAL MEDIA AND ONLINE MARKETING for Commercial Real Estate Professionals. 8-Weeks to Success The hype about Social Media and Online Marketing is that you can make a lot of money generating leads online while doing hardly any work. It’s only half true. While you can make a lot of money generating leads online using […]
13 – TOP SALES PROS BUILD COMMUNITIES OF PROSPECTS Social Media (Twitter, Facebook, LinkedIn, YouTube) On-line discussion forums Teleseminars and webinars In-person get-togethers 14 – TOP SALES PROS AUTOMATE This chapter talks about a concept I have never tried but have been tempted to. He suggests hiring an appointment setter whose job is to find […]
One of my favorite books is “Selling Sucks” by author Frank J. Rumbauskas Jr. It’s a short book that talks about a handful of alternate strategies for getting clients. Last week I presented numbers1-6 and so below are strategies 7-12: 7 — SALES PROS ARE COMPETENT PUBLIC SPEAKERS Go out and speak, speak, speak. Trade […]
One of my favorite books is “Selling Sucks” by author Frank J. Rumbauskas Jr. It’s a short book that talks about a handful of alternate strategies for getting clients. So, over the next 3 weeks I will disclose 18 of the strategies! Here goes the first six: 1 – IT’S TRUE, SELLING SUCKS Selling suggests […]
Do you use Calling as a Marketing Strategy? Many of you know I am not a huge fan of cold calling. I have had newsletter readers opt out every time I say something that doesn’t support cold calling. In fact, I get hate mail about it! But…I love warm calling. I like to make them […]
A client recently emailed me with a revelation he had, although it was really more of a question. He wanted to know why professional athletes who have retired tend to make successful commercial real estate brokers. Quite a thought provoking question; one that caused me to stop and ponder. Luckily, I have coached a handful […]
Commercial real estate professionals believe in the service they sell. Many believe that they offer the very best commercial real estate service available in their area (although unfortunately in most instances that’s not the case). In order to let others know about the terrific commercial real estate services you provide, you must promote yourself and […]
What you must understand is that it takes somebody seeing your name 5-9 times before they feel like they know you. People buy from those they KNOW, LIKE, and TRUST. This bears repeating: people buy from those THEY KNOW, LIKE and TRUST! Amazingly, when you set out to implement a multi-step marketing campaign, known as […]
Yes, Postcards Really CAN Work. . .Despite What You’ve Been Told Whether you’re using them for the first time or the hundredth time, you’ve probably heard this tired refrain, “Postcards just don’t work.” Maybe you’ve even said it yourself. Good news! Being completely and totally wrong has never been so exciting. . .until now. Why? […]
Thanks to Seth Godin and his permission to include this great piece! Anticipated, personal and relevant advertising always does better than unsolicited junk. Making promises and keeping them is a great way to build a brand. Your best customers are worth far more than your average customers. Share of wallet is easier, more profitable, and […]
