1. Identify who your ideal client is. Size, niche, location, small company, corporate services account, multiple locations, outlot user, etc. Really know everything about who your ideal client is – it makes it easier to identify them. 2. Develop a highly targeted prospecting list of ideal prospects (100-500). You will need to set aside significant […]
SOCIAL MEDIA AND ONLINE MARKETING for Commercial Real Estate Professionals. 8-Weeks to Success The hype about Social Media and Online Marketing is that you can make a lot of money generating leads online while doing hardly any work. It’s only half true. While you can make a lot of money generating leads online using […]
It’s essential to regularly prospect for new clients in this business. Unfortunately, during this new economy we find ourselves in, unless we have a prospecting system in place the phone is not ringing. However, taking action on a regular basis with your prospecting toolbox in hand not only makes a difference, but also makes all […]
13 – TOP SALES PROS BUILD COMMUNITIES OF PROSPECTS Social Media (Twitter, Facebook, LinkedIn, YouTube) On-line discussion forums Teleseminars and webinars In-person get-togethers 14 – TOP SALES PROS AUTOMATE This chapter talks about a concept I have never tried but have been tempted to. He suggests hiring an appointment setter whose job is to find […]
One of my favorite books is “Selling Sucks” by author Frank J. Rumbauskas Jr. It’s a short book that talks about a handful of alternate strategies for getting clients. Last week I presented numbers1-6 and so below are strategies 7-12: 7 — SALES PROS ARE COMPETENT PUBLIC SPEAKERS Go out and speak, speak, speak. Trade […]
One of my favorite books is “Selling Sucks” by author Frank J. Rumbauskas Jr. It’s a short book that talks about a handful of alternate strategies for getting clients. So, over the next 3 weeks I will disclose 18 of the strategies! Here goes the first six: 1 – IT’S TRUE, SELLING SUCKS Selling suggests […]
As many of you know, cold calling is not my prospecting tool of choice. In fact as we move further into the twenty-first century, cold calling is loosing its effectiveness. It is actually getting to the point where it is becoming counterproductive. It has a great chance of potentially turning somebody off who may have […]
Try turbo charging your marketing with a monthly newsletter and watch your sales increase magically. Just remember, consistency is the key – once or twice each month is suggested. Below are 10.5 reasons why you should publish a newsletter: 1. People buy from those they know, like, and trust. Publishing a newsletter allows your readers […]
Let’s face it, the commercial real estate market needs to be fixed and moved into the twenty-first century. Is the old way of prospecting a thing of the past? After all, your prospects and potential clients are being bombarded by well over 5,000 marketing messages a day – they’re everywhere. And what if what I […]
“Formal education will make you a living, self-education will make you a fortune.” -Jim Rohn- What if you graduated college, entered the workforce, and never learned anything new? Would this affect the amount of money you earn? Of course! And yet, most commercial real estate professionals plow through their days, weeks, months and even years […]
