Commercial real estate professionals believe in the service they sell. Many believe that they offer the very best commercial real estate service available in their area (although unfortunately in most instances that’s not the case). In order to let others know about the terrific commercial real estate services you provide, you must promote yourself and […]
What you must understand is that it takes somebody seeing your name 5-9 times before they feel like they know you. People buy from those they KNOW, LIKE, and TRUST. This bears repeating: people buy from those THEY KNOW, LIKE and TRUST! Amazingly, when you set out to implement a multi-step marketing campaign, known as […]
Yes, Postcards Really CAN Work. . .Despite What You’ve Been Told Whether you’re using them for the first time or the hundredth time, you’ve probably heard this tired refrain, “Postcards just don’t work.” Maybe you’ve even said it yourself. Good news! Being completely and totally wrong has never been so exciting. . .until now. Why? […]
Do you want to know a secret? It’s easy to make piles of money in commercial real estate – you don’t even have to be that smart! You just have to know what to do and then do it. So, as I sit on a plane flying to Dallas to take my daughter to college […]
Thanks to Seth Godin and his permission to include this great piece! Anticipated, personal and relevant advertising always does better than unsolicited junk. Making promises and keeping them is a great way to build a brand. Your best customers are worth far more than your average customers. Share of wallet is easier, more profitable, and […]
Finally, Part 3 of this marketing series – and I’m thrilled that you are all enjoying the marketing weapons so much! For anyone who needs to review the first 19 marketing weapons, Part 1 is at http://www.cindyspivack.com/blog/?p=38 and Part 2 is at http://www.cindyspivack.com/blog/?p=40. REMEMBER, it’s a jungle out there. You are all surrounded by the enemy […]
This is the first time I’ve written an article with the strategies in 3 parts over the course of several weeks. I hope all of you enjoyed part 1 and had an opportunity to implement at least one marketing action step over the last few weeks. Did you know if you really want to grow […]
It’s a jungle out there. You are all surrounded by the enemy vying for the same bounty. The enemy is trying to steal your business or better yet, make sure no new business comes your way. These enemies are disguised as other real estate professionals, the very ones who greet you at conventions with a […]
“Marketing” is one of the hot buzzwords of the decade. Brokers do it, property owners expect it, and yet no one has uncovered the “magic marketing formula.” While I can’t profess to know the magic marketing formula (or maybe it’s a future article!), I do know what not to do. I know what a deadly […]
A common complaint I hear from my clients on a regular basis is, “It’s so hard competing for exclusive listings these days. I can’t compete with so and so.” And yet so few are doing this correctly. Most people show up at a meeting to make a presentation for a listing and their delivery tells […]
