My current motto is: “2009 is business as usual but doing business differently”. What does this mean? Let me explain: 2009 is a year where many are feeling challenged financially. And many of those who are not financially challenged are still having a hard time because they are scared they too may find themselves in this predicament. That being said, we are left with a whole bunch of professionals who are scratching their heads wondering what they should be doing! The time you could spend being productive is being spent wondering (what to do), worrying and being less productive in general!

Therefore this week I decided to take the guesswork out of it and supply you with a few tips. In case you’re wondering, yes you may have seen a few of these before in past newsletters but the truth is, they work! Here goes:

1. Have a Plan

   What do you want? 2 new tenant rep assignments? A fabulous building to sell? How about your dream landlord listing? Are you getting the picture? You have to be clear with what you want and then create a plan for getting it.

   For example if you’re after a new tenant rep assignment make a list of every single possibility within your market, collect contact information for those possibilities and decide how you will introduce yourself to them.

   Will you call, email, snail mail, drop by, ask for an introduction, what? The best plan will include more then one of these ideas – a multi-step plan.

2. Work Your Plan

   OK, you have a plan, congratulations. Now, set time aside in your schedule for taking the actions you decided upon. The plan won’t carry itself out – it needs you.

   Additionally, decide which action steps can be delegated and then delegate them. And don’t forget to do the rest yourself.

3. Get Out of Your Comfort Zone

   What does this mean? It means you must make an agreement with yourself that you will do what it takes to accomplish your goals even if it’s hard! And if you can’t get yourself to do it, you will find someone who can.

   Additionally, if you feel like you are intruding on someone to send what you believe is intrusive by email and yet it’s professional, adds value let the recipient tell you not to send anything else. So often it’s us who decides without ever letting the prospect do the deciding!

   In fact, my clients are telling me prospects want to hear from them at the moment – the timing today is perfect to be “prospecting”!

4. Expect Results

   Simply put, have expectations. If you have a list of 100 prospects how many new clients do you intend to land? One, two, five – how about ten!

   Be clear with this step – it makes a difference.

5. Keep Moving Forward

   “Money Likes Speed”. Keep going no matter what – build momentum. Take action continuously no matter what and you can’t help but to achieve your plan.

Start with number 1 above and keep going without looking back. It will make a difference, I promise!

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